MS Dhoni’s “Captain Cool” Trademark and India’s Evolving IP Landscape
In an era where personal brands hold immense commercial value, the registration of celebrity names and monikers as trademarks has become a critical strategic move for public figures. This is gaining significant traction in India, reflecting a broader global shift towards recognising and protecting the intellectual property inherent in a celebrity’s persona. For instance, there is no dispute that Rajinikanth […]
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