The Pisco Predicament: A Tangled Tale of Tradition, Terroir, and Trademark Troubles
Introduction In the bustling global marketplace, where every product seeks an edge, there’s a unique shield that protects not just a brand, but an entire legacy: the Geographical Indication, or GI. From the famed Darjeeling Tea of India’s misty hills to the sparkling Champagne from France’s chalky vineyards, GIs are guardians of origin, quality, and often, centuries of tradition. But […]
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