CCI can now hire agencies to monitor compliances, tweaks condentiality regime

Download pdf Share now:

For years, keyword bidding on competitor brand name has been one of the most widely used customer acquisition tactics in performance marketing. Whether labelled competitor targeting, conquest campaigns or brand interception, the objective has remained the same: capture consumers who are actively searching for a rival brand and convert that intent into your own traffic, leads and sales.  The Delhi […]

A trademark registration represents decades of commercial reputation, consumer trust and market goodwill. In Rajinder Singh v. Registrar of Trade Marks1, the Delhi High Court was confronted with a troubling question: can such a valuable proprietary right be allowed to lapse simply because a renewal notice was sent to an address that the Trade Marks Registry itself had long stopped […]