Listening Customers will give us more Experience

For years, keyword bidding on competitor brand name has been one of the most widely used customer acquisition tactics in performance marketing. Whether labelled competitor targeting, conquest campaigns or brand interception, the objective has remained the same: capture consumers who are actively searching for a rival brand and convert that intent into your own traffic, leads and sales.  The Delhi […]

Does the IBC offer a ‘clean slate’ immunity that prevents the Enforcement Directorate from attaching or seizing a company’s assets under the PMLA, once the business has been transferred to a new owner through an NCLT-approved resolution plan?  This fundamental conflict between the commercial imperative of corporate revival and the state’s mandate to seize proceeds of crime was definitively addressed […]

Can a judgment debtor indefinitely delay compliance with an executable arbitral award by recycling pleas of financial distress, invoking geopolitical crises, and rotating between courts? The Delhi High Court’s decision in Spicejet Ltd. v. Kal Airways Pvt. Ltd. and Ors1. “In its judgment delivered on May 4, 2026, the Court rejected this contention, drawing a firm line between legitimate judicial […]